Today Ford Motor Company released its sales results for the first quarter of 2019. Ford has moved to reporting sales quarterly as GM did last year. That makes this the first time we got a chance to see how Ford is fairing in the sales wars this year.
Through the first quarter of this year, Ford holds the commanding lead with 214,611 F-Series sold up 0.2% compared to the same period last year. Ram is up 15% over the same period last year moving 120,026 Ram trucks. Chevrolet is in third through the year with 114,313 Silverados sold which is down 15.7% in the same time frame. The GMC Sierra is down 2.2% compared to last years first quarter with 40,546 trucks sold, Toyotas Tundra is down 4.6% with 25,100 units sold and the Nissan Titan is becoming even more of a bit player down 23.9% with 9,683 pickups sold through the first quarter.
Ram is outpacing the industry average and gaining market share with the largest percentage change out of all the full sized trucks. Ford was the only other brand that moved more trucks in the same period compared to last year. Chevrolet and Nissan took the largest hits.
This has been our first opportunity this year to compare sales of all the pickup brands.
|Brand Sales||2019||2018||% Change|