With its growing lineup of rugged off-road trucks and SUVs, Ford is coming aboard as official vehicle of the King of The Hammers and ULTRA4 extreme off-road racing series.\r\n\u201cWorking with ULTRA4 Racing and King of the Hammers is a natural for Ford based on our truck, SUV and off-road heritage,\u201d said Mark Rushbrook, global director, Ford Performance Motorsports. \u201cOur participation in King of the Hammers builds on our rich history of off-roading by continuing to deliver on Built Ford Tough in the most demanding conditions.\u201d\r\n\r\n\r\n\r\nFord estimates sales of rugged trucks and utilities have been growing at twice the rate\u00a0of the overall SUV segment. Rugged SUVs are estimated to account for about one-quarter of the overall SUV segment today\u00a0\u2013\u00a0up from about 12% just 10 years ago.\r\nFord\u2019s lineup of rugged off-road vehicles includes F-150 Raptor, the ultimate high-performance off-road pickup, the highly capable Super Duty Tremor, plus the all-new Bronco SUV set to debut this spring and an upcoming small SUV.\r\n\r\n\r\n\r\nThe signature race of ULTRA4, an international race organization developing vehicles for multiple motorsports disciplines including rock crawling, high-speed desert racing and short-course events, King of The Hammers attracts approximately 75,000 spectators with more than 1 million online viewers to its grueling annual race in the Johnson Valley of California.\r\nThis year\u2019s event, Feb. 8th, will see more than 450 teams from around the world \u2013 in both modified stock and extreme off-road vehicles \u2013 compete to be crowned king in one of the most grueling desert courses ever created combining high-speed racing with low-speed rock crawling.\r\n\r\n\r\n\r\n\u201cOur racers and spectators are as authentic and passionate as they come,\u201d said Dave Cole, president, Hammerking Productions\/ULTRA4 Racing. \u201cOur dedicated staff, loyal fans, and fearless racers have helped build this motorsport and lifestyle platform for more than a decade, and we couldn\u2019t be more excited to get the 2020 racing season started with Ford as our official vehicle partner.\u201d\r\nFord\u2019s collaboration with ULTRA4 continues its growing presence in the off-road enthusiast realm. Recently, Ford stepped up to serve as an official truck and SUV of SCORE-International Off-Road Racing, which holds the Baja 500, Baja 1000 and San Felipe 250 championships in Mexico. Ford also serves as the official vehicle of the Best in the Desert race series.