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By The Numbers: Ford Vs The Competition Q1 2020:

Breaking Down The Full Size Truck Market Through The First Quarter

As we do at the end of every quarter, it is time to break down the full-sized truck sales market. This has been an interesting quarter with the emerging COVID-19 pandemic taking its toll on not only auto sales, but the economy as a whole. Even so, there were some big winners and losers in the full-sized truck market.

Q1 2020 Truck Sales U.S (5thGenRams)

In the U.S market Fords F-Series has taken a 13% sales hit down to 186,562 units sold compared to 214,611 through the first quarter of 2019. Sales of the Chevrolet Silverado have surged by 26% with 143698 sold through the first quarter of this year, taking the second place spot back from Ram. Ram sales are up 7% compared to the same time last year with 128,805 Ram trucks rolling off the lots. GMC was a big winner with a whopping 30.7% sales increase compared to Q1 2019 with 53,009 Sierras sold compared to 40,546 during the same period last year. Toyota Tundra sales continue to fall, down 13.7% compared to Q1 2019 while Nissan really took it on the chin with the Titan down 40.8% compared to the same period last year.

Brand Sales (U.S) Q1 2020 Q1 2019 Change
Ford F-Series 186562 214611 -13.10%
Chevrolet Silverado 143698 114037 26.00%
Ram Pickups 128805 120026 7.00%
GMC Sierra 53009 40546 30.70%
Toyota Tundra 21658 25100 -13.70%
Nissan Titan 5732 9683 -40.80%
Q1 2020 Truck Sales Canada – Ford and Toyota haven’t reported (5thGenRams)

In Canada, the second-largest full-sized truck market Ram sold 19,179 pickups compared to 19,120 during Q1 of 2019 remaining pretty much stagnant. The GMC Sierra was up 4.5% with 11,814 deliveries during the first quarter and the Chevrolet Silverado was up 3.1% with 11,171 trucks sold. The Nissan titan again continues to flounder, down 61.6% with 355 sales through the first three months of 2020. Ford and Toyota have not released their Q1 Canadian sales.

Brand Sales (Canada) Q1 2020 Q1 2019
Ram Pickups 19179 19120 0.00%
GMC Sierra 11814 11308 4.50%
Chevrolet Silverado 11171 10837 3.10%
Nissan Titan 355 925 -61.60%
Toyota Tundra Hasn’t reported
Ford F-Series Hasn’t reported
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